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Should You Pursue a Career in Digital Marketing in 2018?

The field of digital marketing has continued to grow and expand with the advancements in technology and the way we consume information. In fact, according to research digital marketing is pacing at a healthy 11% compound annual growth rate between now and 2021. If you are interested in pursuing a career in this exciting field, there are a ton of different options. This article talks about the fields of digital marketing and if you should give it a go!

Are you interested in digital marketing?

Do you have skill or understanding in these fields?

  • Writing
  • Promoting
  • Selling
  • Managing
  • Multimedia like pictures and videos
  • Web design and development

A lot of the people who read this, will surely say “YES!” immediately. But there are those who are unsure and are anxious when it comes to the pursuit of the unknown.

Ring a bell for you? No worries By the end of this blog, you’ll have a better understanding of the field and your compatibility to it and may help with your decision.


It kind of goes without saying that advertising is a key part of digital marketing. Advertising involves creative thinking, visual design, writing and essentially boils down to a team that figures out how to subconsciously influences consumers to buy a product or service.

Consumers spend most of their time on smartphones, tablets and computers today and advertisers should seize this opportunity. That’s basically the gist, the difference from traditional advertising versus digital marketing/advertising is that you market your ads digitally.


Copywriting is one of the key factors of digital marketing, as it’s driven by both visual and text content. Writers nowadays need to be fast at producing relevant interesting content in today’s fast-paced information-heavy environment.

Although videos are becoming more and more popular sources for information, copywriting is still very crucial. What’s more, the scripts for those videos are written by copywriters, so even as we shift more towards video, the need for copywriters will always remain.

If you are a writer, it’s a good idea to consider entering the world of digital marketing as a content creator or content strategist. According to a 2017 report, the most in-demand expertise in 2017 were digital advertising (27%), content creation and curation (23%) and content strategy (20%). However, the demand for digital marketing talent at 56%, while the active supply of workers in this field was at 24%, meaning there is a huge need for more people with these skills.


Sales is one of the most important aspects of digital marketing, because, after all, businesses MUST earn a profit.

Digital marketing is growing more and more, as more businesses turn away from traditional forms of marketing (business cards, print ads, commercials, billboards, etc) to keep up with the times. This means there are more and more jobs opening up in this field and companies are always keen to add more sales people to their roster if they can produce results.

If you are a sales person in another field you are already a shoe-in. Your sales strategies and the creative approach that it entails is where you can truly shine as a marketing or advertising sales rep.


In every business, there is management. As companies grow and expand into the digital world, their digital marketing team grows too. This means that the demand for managers in this field will also be growing.

Management applies to these companies, as it is a stressful field that requires leaders to stand up to the occasion, especially in the case of startups.

It is through patience, skill and strategy, where managers lead and shine in the field of digital marketing. Some of the duties of a digital marketing manager include managing deadlines, account managers, sales strategies, financial management, quality management, etc.


If you’re someone who has a creative touch in everything, then digital marketing can be a field for you. Multimedia is where the colors are exuded! Some of the jobs that can be found in this area of digital marketing include graphic designers, videographers, video editors, photographers and writers.

Creating content related to the goals of the client, offering a few touches of your own and shining products in all sorts of lights will be your job. Imagination is limitless, push boundaries, try all sorts of creative approaches and mix them with the expectations and brand of the client.

Web design and development

If you’re someone from the technical side, digital marketing will still be fun for you! Logic and creativity are both faces in the profession.

Take web development for illustration purposes. New businesses are starting to modernize themselves and are slowly learning the importance digital marketing via websites and social media marketing.

Search engine optimization and search engine marketing are one of the core sides of the technical side of this field. Expertise combined with strategy and patience bring a competitive battleground. You should also have a little creativity too as you design user interfaces.

All in all, you’ll grow to be a technical person that slides in a little creative touch. Expect growth both inside and outside your field.


Digital marketing evolves by the day, both in creative and technically speaking. If a spark was lit from the areas of expertise mentioned above, then I suggest you take it into deep consideration. As technology, preference, human attention, and all other aspects evolve with it, so too will the demand for change. Expect your job to never be stagnant.

Good luck!

Thinking of hiring a career coach to help you start a career in digital marketing? Browse our directory of career coaches and get a FREE consultation or request a personalized coach recommendation!

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About the Author Jonathan Sy

Jonathan Sy. A believer in the new. In a world where people’s attention is ever-evolving, it is up to us to create content that continues to influence and hopefully inspire.