At its heart, all coaching is about change. A career coach is a professional that people engage to help them make a change in the short-, medium- or long-term.
A career coach can be holisticâ€”looking at the meta-programs that guide our assessments, reactions and decisions relating to life events, right through to a specific focus on a niche population (e.g. cultural assimilation for a Canadian finance leader transitioning to a work placement in Botswana). In all engagements, a career coach will maintain critical focus on your actions and decisions towards a specific goal.
In contrast, an adviser is someone we turn to as we make an assessment or reach a decision, they offer reflection and, typically, expert knowledge that helps us make an informed decision or action.
There is much overlap between the two roles and sometimes they are one and the same. A good career coach will know when to play adviser, a good adviser will know when they are not equipped to help make change a reality.
Throughout my work helping people make strong career choices, Iâ€™ve learned to listen for some telltale signs in early discussions. For example:
Each of these people are in a specific set of circumstances and each could benefit in different ways from a career coach or career adviser.
Generally, my rule-of-thumb is that the more specific the question, the more advisory input is likely.
In the above examples, the potential-supervisor and returning-mom are likely to need more information about potential opportunities, as well as insight into steps and stumbling blocks. A good career adviser will have some reference materials and maybe even connections into local networks of people who have been through similar steps.
Of course, once this information is in hand and digested, either one may seek to engage specific coaching to support their resulting plan and action and that coach would do much more than simply providing information.
Now letâ€™s look at the first example, a more generalized anxiety and career outlook. Iâ€™ve had this sort of discussion many times and, as someone committed to helping people live in alignment with their strengths and passion, itâ€™s always tough to hear.[As an aside, if you are feeling this, know that you are not alone, and that many people, even those you may perceive as completely happy and on top of their game, are feeling just the same way.]
Of course, someone presenting with this issue may, at some point, benefit from information similar to that described above. But any coach hearing this is going to have alarm bells ringing: What does this person want? What are they doing now? Why are they dissatisfied? Why do they think a new job will change things? Who depends on them for their livelihood? Whoâ€™s going to be impacted by any decision? And thatâ€™s just a small set of questions that come from that one statement.
Giving this person career advice straight away is pretty much like saying: â€œEnough of how youâ€™re feeling, hereâ€™s a job description for a different job that someone else somewhere feels passionate aboutâ€¦â€
A career coach rarely starts from the position of adviser. For clients with this presenting situation, I will typically explore fundamental motivation, historic career decisions, peaks and troughs to get a feel for what makes the person â€˜tickâ€™, how they prioritize their needs and where they have self-limiting beliefs.
Together, weâ€™ll identify what they enjoy doing, what they can do but remains a chore and what they actively dislike having to do. This sometimes feels like therapy but it isnâ€™t; people are often stuck in unhelpful patterns of emotion, decision and behavior, and I would be failing in my role as a coach if I reinforced those patterns moving forward.
As we arrive at the fundamental â€˜mapâ€™ of engagement, we can transition to looking at options, and I may begin wearing my adviser hat – I may also choose to pass that role to more informed colleagues. For example, I have expert knowledge in the area of HR, Talent & Organization Development, large corporate careers, international transfers, and independent start-ups, so I have credibility to advise in those areas. Ask me about retail, however, and Iâ€™d be swinging blind – at all times, beware the adviser with little but ill-informed opinion!
Either way, once my client is better informed as to available options, the coach hat comes back, and we move to decisions, planning and action: â€œwhere are you going and how can I help you get there?â€
So, do I need a career coach or a career adviser?
The answer is no-one, including yourself, really knows until you talk to one or the other. And you donâ€™t need to have the answer in hand to have a conversation. The vast majority of coaches and advisers are doing this because they fundamentally want to help you move forward, and if theyâ€™re any good at their job, theyâ€™ll identify how they can help, including the honest assessment that they may not be the right professional for you (followed quickly by an alternative, I would hope!)
Thankfully, there are many highly capable professionals just waiting to help you move forward. Together you can decide the balance of coaching and advice that will best do that, all you need to do is make the call!
Vincent Tuckwood is an independent coach and consultant, focused upon helping people, teams and organizations achieve lasting change. A Brit now based in Waterford, Connecticut, Vince is a veteran of a 20-year transatlantic career which he happily left behind to go independent in 2009. You can read more about his business, music and writing at The View Beyond and connect with him on Noomii