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How to Develop Your Personal Brand

The term “personal brand” has become the hottest buzzword among professionals these days and with the rise of social media marketing, it has become an essential part of our professional lives.

Wondering what is it? Personal branding is essentially the practice of marketing yourself and your career as a brand. Your personal brand is how people look at you, how they describe you. Your personal brand is what makes you, you.

Anyone can create their personal brand using the latest technology. Having a personal brand is essential when building your own company as an entrepreneur, marketing yourself to prospective employers or just maintaining your professional reputation for future ventures. Looking to build your personal brand? We have compiled a few ways to go about it.

Define your brand

Your brand reflects who you are. In order to build a successful personal brand, you need to understand your true self first and then share it with the world. Jolt down the important values that people would use to describe your brand. It is imperative to be honest and pick positive and authentic words about what you offer to your clients.

Be specialized

When it comes to building your personal brand, you must be specialized in a particular skill. Your brand must be unique and stand out from others in the market. Think about how your skills, training and experience differ from others in your industry and how you can convey these specialties in your personal brand. If you don’t have any specialized skills, then learn one! Your specialty will make people choose you over everyone else.

Create a short bio

Prepare a short bio about you and your brand. A professional bio is required for networking events, freelance writing and keeping your social media profiles up-to-date. Writing a brand bio will help you maintain your reputation. Be sure to let people know you by preparing a short and concise bio.

Note: Using specific keywords that align with your personal brand are important to use when writing your bio on social media sites. If you are on the hunt for a new job, recruiters will find you much easier if you have included the right keywords.

Create a blog

It’s no secret that blogging is a great way to showcase your creativity and authenticity. If potential clients are able to read about how your skills and expertise can benefit them, they’ll get a transparent idea of who you are and the level of service and experience you bring to the table. You must keep creating new content to let people know you and your brand. It is advisable to add your contact information (or set up a form on your blog to submit inquiries), so people can contact you directly.

Build your online presence

Are you wondering how you come across online? It is important to update and review your online presence on an ongoing basis. Are you managing your social media profiles? If so, do they miss any important information about your brand? Are you engaging with others? Do you have your own website? It is important to build a website to rank your personal brand in the search engine result pages.

You can add authenticity and credibility to your brand by adding interesting and relevant content to your website on a regular basis. Learn how SEO experts in Chicago strive to make your brand unique and compelling with innovative SEO strategy.

Build your network

In order to build your personal brand, you need to build your professional network. So get out there and make new connections. Converse with colleagues, reach out to relatives to chat about your professional ventures, search for contacts on LinkedIn, comment on other people’s articles and share them among your network, anything that will help create connections with like-minded professionals.

If you’re looking to make a career change, LinkedIn is a great way to connect with professionals in your industry of interest. Building a professional network will help you gain reputation among people you want to impress with your brand.

Develop stronger communication skills

If you are looking to build your personal brand, you must be able to articulate your message clearly and concisely. This means is you don’t already have them, you need to develop strong communication skills. You can stand out from the crowd if your communication skills are outstanding. Make sure that you speak from a place of knowledge and skills. Be sure to answer your audience. If people are sharing their views about your brand, thank them for it.

If you are creating a brand, make sure that you put efforts to get the most out of it. Keep in mind that it will take dedication and consistency, but if you have a plan and work at it a little every day, it isn’t hard to do. Planning to build your personal brand? Let’s leave your comments to share how you’ll present your personal brand!

Thinking of hiring a career coach to help you put your best professional foot forward? Browse our directory of career coaches and get a FREE consultation orrequest a personalized coach recommendation!

About the Author Amy Winer

Amy Winer is an experienced social media marketer who has a passion for making the most out of platforms like LinkedIn. You can connect with her on Twitter.

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