Are two heads still better than one when it comes to business? As a business owner, you probably started your enterprise with your head buzzing with ideas. As you went along and put these ideas into practice, you found that some work, some don’t and some ideas, though enticing, are too risky to put into practice.
While this concept of trial and error sounds like the natural way of learning and growing one’s business, you don’t always have the luxury of time, energy and financial resources to go by this method. This is the main reason why the coaching system came about.
If you are wondering whether business coaching is a worthwhile investment or just another trend without fruitful outcomes, it’s time you have a clear definition of this concept.
Business coaching is the method of harnessing a company’s current resources to grow it into its full potential. It includes a system of business strategy and individual performance coaching which, when put together, will take the company to greater heights.
Contrary to what many people think, a business coach does not necessarily have to be a professional in your line of business. The idea is that the coach is already working with a team consisting of people who are experts in their fields. The coach is the force that will bring together these talents and stir up their finest designs, skills and strategies to actualize the company’s goals.
Now that the general idea of business coaching has been defined, it’s time to explore the different ways your business can benefit from it.
What business coaching can do for you:
It is easy to get side-tracked when you’re juggling different things. A business coach provides the company with a systematic method of tackling multiple tasks at hand.
This does not mean that you will be handed a blueprint of how you should run your business. What you will be given instead is a set of organizational systems or an agenda to follow so the company doesn’t lose sight of the bigger picture. That is, what the small tasks are aiming to carry out, what the members can contribute to the entire team and how your daily operations can lead to the eventual fulfillment of your goals.
Excellent customer experience has been tagged time and time again as the secret to business success. While it is true to some extent, this idea can lead some owners to make business decisions that may satisfy customer issues temporarily but will bleed out the company in the long run.
Your business coach will make sure that your dealings are done in such a way that benefits both your clients and the company.
Even veterans have moments of doubt. At times of discouragement and worry, you can always count on your business coach to boost your confidence. They will remind you of why got you started in the first place, help you see the strengths of your company and your team and provide you with a brighter perspective when you’re facing roadblocks.
Aside from injecting positivity, a business coach also knows where you can get support; whether it comes in the form of virtual assistance for specific jobs at hand or through recreational activities to inspire creativity within you.
Many businesses have failed to see their full potential not because the owners do not have great ideas but because they have ceased to follow through their plans.
This will not be the case if you have a business coach.
They hold you accountable to the plans you set out in accomplishing your goals. This way, you stay on track when you face challenges. It also keeps you grounded when you get tempted to jump on a different project before finishing what you have started.
Business people have creative minds but sometimes, they get stuck with no idea how to move forward. Other times, they get bombarded with so many notions that paralyze them before they even start.
A business coach provides a safe place to test one’s designs or stir up a new perspective. This will help the team pivot into the right direction. In the long run, everyone is better off when they develop the skills on how to arrive at a solution and not just receive formulated answers.
If you want to explore your company’s greater possibilities, hire a business coach. It’s the best way to go.
Catherine is president & executive director of 20four7va, a global eCommerce virtual assistance service provider. She is into strategic planning, product development, brand management, and digital marketing.